本論文以廣外西語學院跨文化研究中心的運作和合作研究爲例，闡釋了大學教育和科研活動可以與社會、企業的需求相結合，在培養高層次外語人才的同時，實現“產學研”相結合的創新合作。作者通過“傳統審美觀及其對當代中國女性的影響”的實地調查，從社會學的角度分析了當代中國人的審美觀念和實踐。調查顯示，美不是一個單純的個人問題，它和女性的人生階段、家庭、朋友圈、同事圈密切相連，它從另一個角度反映了中國女性的生存現狀。當代女性不僅“爲悅己者容”，也會“爲工作而容”，爲“知己而容”，爲“孩子而容”。美麗的中國女人不僅有一副悅人的容貌，更有一副服人的品性。追求美不僅是一種個人行爲，更是一種群體的行爲、一種社會的行爲。這種行爲和中國人的關係網絡和社會的大環境息息相關。
This paper takes the operation and research cooperation of the Research Center of Cross-culture, of the Faculty of European Languages and Cultures, of the Guangdong University of Foreign Studies, as an example, explaining the possibility of combining university education and research with business needs. While training the high-level foreign language talents, we can achieve the innovative cooperation between industry, teaching and research. Through the field surveys on the traditional aesthetic standard and its influence on contemporary Chinese women, the author analyses the contemporary Chinese people's aesthetic ideas and practices from the sociological perspective. The surveys indicate that beauty isn't a simple and individual issue, it is closely linked to women's stages of life, family, and circles of friends and colleagues, and it reflects the current living situation of the Chinese women from another angle. The contemporary women keep the beauty not only for the lover, but also for the job, bosom friends and the children. The beautiful Chinese women have both pleasing appearance and high quality. The pursuit for beauty is an individual behavior, a group behavior, and even a social behavior, which is indivisibly connected with the relationship network of the Chinese and the social environment.