跨文化交际是一门新兴学科，于上世纪八十年代初，经一批语言教师介绍传入中国大陆。在过去的三十年间，跨文化交际学在多个方面取得了令人瞩目的发展，同时也对其他学科产生了重大的影响，还吸引了语言学、心理学、人类学、社会学和管理学等不同学术背景的研究者参与到了跨文化的研究中。国外的新理论、教材、学术专著以及其他成果被翻译和引进到了中国大陆。同时，本土的学者也通过不同的方法开展了有中国特色的研究，试图构建自己的理论模型，以便解释与中国有关的文化现象，解决我们自己的问题。在促进其他学科知识更新，拓宽学者视野的同时，得益于多个不同部门、不同学科的研究者的积极参与，跨文化交际学本身也得到了显著的发展和加强。正如其他年轻学科一样，在发展的道路上，跨文化交际学也面临着各种各样的问题与困难。本文分三个阶段，简要回顾了该学科在中国大陆三十年的发展历程，介绍了其主要的研究方向、方法与成果，分析了该学科存在的不足与缺陷，并结合部分顶尖研究者的实例，探讨了突破困境的可能与方法。
Intercultural Communication, which was introduced to Chinese Mainland in the early 1980s by a group of language teachers, is a newly founded and developing academic discipline. Over the past 30 years, it has experienced a remarkable development in various fields, exerting great impacts on other disciplines and involving more and more scholars from very different academic backgrounds: linguists, psychologists, anthropologists, sociologists, management researchers and so forth. As new theories, textbooks, monographs and other academic publications have been translated and imported, local scholars have conducted researches with Chinese characteristics in different ways, in order to build ours own theory models, explain cultural phenomena concerning China and solve our own problems. While renewing the knowledge of multiple disciplines and broadening scholars' horizons, intercultural communication studies themselves have also been greatly enriched and increased, thanks to the active participation of researchers from different sectors and disciplines. Like any other young discipline, it is still inevitably facing numerous problems and obstacles which stand in its way of progress. In this essay, we review the development of this new branch of science in the last 3 decades in Chinese Mainland. A very brief history is provided and divided into 3 stages. We introduce the main research fields, their methodologies and most important achievements, analyzing their limitation and insufficiency. While mentioning the work of the leading researchers, we discuss the possibilities and ways to overcome the existing difficulties.